Focus on Energy Business Rebates & Custom Incentives
Focus on Energy (Wisconsin's statewide energy-efficiency and renewable-resource program)
Prescriptive rebates + custom; solar $50/kW up to $25,000
Wisconsin's business energy incentives
Focus on Energy is Wisconsin's statewide energy-efficiency and renewable program, funded by participating Wisconsin utilities. It pays business and industrial customers prescriptive rebates for qualifying equipment across agribusiness, building performance optimization, commercial refrigeration, HVAC, laboratory efficiency, lighting, multifamily, and process systems — plus custom incentives for site-specific projects evaluated on energy savings. For 2026 the program increased rebates, with business customers able to claim roughly 20–30% higher amounts on most standard equipment, and customers can work with an Energy Advisor to secure up to 30% more funding on custom projects. Renewable systems also qualify: businesses can receive $50/kW installed up to $25,000 for solar (agricultural producers can receive an additional $10,000). Rebates apply to products purchased and installed between January 1 and December 31, 2026, and customers work with registered Trade Allies to select qualifying equipment.
- Funding type
- Program
- Level
- State
- Amount range
- Prescriptive rebates + custom; solar $50/kW up to $25,000
- Realistic amount
- A typical Wisconsin small business doing a lighting, HVAC, or refrigeration retrofit collect…
- Deadline
- Rolling — rebates apply to qualifying products purchased and installed between January 1 and December 31, 2026.
- Status
- active
- States
- Wisconsin
- Payment model
- reimbursement
Who qualifies
- Wisconsin business, industrial, agricultural, or multifamily customer of a participating Wisconsin utility
- Equipment must be on the qualifying products list and meet efficiency specifications
- Products purchased and installed within the 2026 program year
- Custom projects coordinated with a Focus on Energy Energy Advisor before installation
- Recommended to use a registered Trade Ally for qualifying-equipment selection
What it covers
Eligible expenses
- Lighting and lighting controls
- HVAC and heat pumps
- Commercial refrigeration
- Agribusiness equipment
- Process systems and industrial controls
- Laboratory energy-efficiency equipment
- Building performance optimization / tune-ups
- Multifamily measures
- Solar / renewable systems ($50/kW up to $25,000; +$10,000 for ag producers)
Ineligible expenses
- Equipment not on the qualifying products list
- Equipment below efficiency specifications
- Purchases/installs outside the program year
- Customers of non-participating utilities
How to apply
-
1
Confirm utility participation and measure eligibility
Verify your Wisconsin utility participates in Focus on Energy and review the 2026 business rebate catalog/product information sheet for qualifying equipment.
~1 hrs
-
2
Engage a Trade Ally or Energy Advisor
For standard equipment, work with a registered Trade Ally; for custom projects, contact an Energy Advisor to scope the project and reserve up to 30% more funding before starting.
~1.5 hrs
-
3
Purchase and install qualifying equipment
Buy and install the equipment within the 2026 program year, keeping invoices and spec sheets.
~1 hrs
-
4
Submit the rebate application
Download and complete the rebate application with invoices and product information, and submit to Focus on Energy.
~1.5 hrs
Ask your Energy Advisor about the custom 'bonus' — Focus on Energy can add up to 30% more funding on custom projects, and 2026 standard rebates already rose 20–30%, so the same upgrade is worth materially more this year. Use a registered Trade Ally so you don't accidentally buy equipment that just misses the qualifying spec.
Deadline & timing
Annual program year; equipment must be purchased and installed within the 2026 calendar year to claim 2026 rebate levels. Custom projects are reserved/approved via an Energy Advisor before work. Program runs continuously year to year with updated catalogs.
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Last reviewed 2026. GrantCompass is an independent funding-discovery tool and is not affiliated with any government agency. Always confirm details on the official program page.