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between-intakes Private Grant

H-E-B Quest for Texas Best

H-E-B

$10,000 to $50,000 prizes

See if you qualify — free Visit official program ↗
The short version

Up to $50,000 in cash plus H-E-B shelf consideration for Texas food, beverage and merchandise makers. The 2026 call closed April 22; the next is expected around March 2027.

H-E-B Quest for Texas Best is an annual open call for small food, beverage and general merchandise suppliers based in Texas to have their items considered for H-E-B shelves and up to $50,000 in cash. The 2026 prizes were $50,000 for the Grand Prize, $25,000 for first prize, $15,000 for second prize and $10,000 for the tied third prize. Entry is a two-minute video covering how and where the product is made, imagery of the actual product, and why H-E-B should select it, submitted through a Salesforce portal. Ten finalists pitch a judging panel in San Antonio. The 2026 call closed April 22, 2026 and winners were crowned October 8, 2026; the next call is expected around March 2027.

Funding type
Grant
Level
Private
Amount range
$10,000 – $50,000
Realistic amount
$10,000 to $50,000 prizes for the top winners, plus potential H-E-B shelf placement.
Deadline
2026 call closed April 22, 2026; next call not posted (expect March to April 2027)
Status
between-intakes
States
TX

Who qualifies

What it covers

Eligible expenses

  • Business growth (use restrictions not published)

Ineligible expenses

  • See official program guidance

How to apply

  1. 1

    Watch for the 2027 call

    Opens about March; closed April 22 in 2026.

    ~0.2 hrs

  2. 2

    Record a 2-minute video

    How and where the product is made; imagery of the actual product; why H-E-B should select your product as the Best in Texas.

    ~6 hrs

  3. 3

    Submit in the portal

    Salesforce login.

    ~1 hrs

  4. 4

    Finalist pitch

    Ten finalists pitch a panel in San Antonio.

    ~12 hrs

Insider tip

The entry is a two-minute video, so film a clear product-making story and real product imagery before the spring call opens.

Deadline & timing

2026 call ended "Ends 4/22/26 at 4:59 p.m." and "H-E-B Crowns 2026 Quest For Texas Best Winners (October 8, 2026)". The 13th year; the call usually opens about March 10 and closes about April 22, but the 2027 dates are not posted. No fee or AI policy found.

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Last updated October 17, 2026. GrantCompass is an independent funding-discovery tool and is not affiliated with any government agency. Always confirm details on the official program page.