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Program review · Verified at ncidea.org · August 2026

NC IDEA Grant Review — 2026

There is nothing to apply for today — and that is the most useful thing this page can tell you. NC IDEA’s Fall 2026 cycle closed on Monday, August 24, 2026 at 5:00pm EST, and as of August 27 both the MICRO and the SEED program pages carry the heading “Applications Now Closed.” Nothing reopens before the spring cycle, which has opened in late January in each of the last two years. So the decision in front of you is not apply or don’t; it is which of the two grants you file in five months’ time. On that, one number matters more than any other: in the Spring 2026 cycle, NC IDEA’s own announcements report that the $10,000 MICRO grant drew 338 applications for 15 awards while the $50,000 SEED grant drew 185 applications for 7. The small grant was the harder one to win. Choose on stage and fit, never on the assumption that MICRO is the easy door.

Aug 24Fall 2026 window closed, 5:00pm EST
$10K · $50Ktwo grants — but one application per cycle
338MICRO applications last cycle, for 15 awards
Late Janwhen the spring window opened in 2025 and 2026

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Updated August 27, 2026 — the closed status, the Fall 2026 calendar, the eligibility rules and every application and award count on this page were read first-hand from ncidea.org, its FAQ, its MICRO/SEED eligibility comparison chart and its award press releases on August 27, 2026. Reviewed monthly, and again when the spring cycle opens.

Where the Fall 2026 cycle stands right now

Quick answer

Closed. Applications for both NC IDEA MICRO and NC IDEA SEED were due August 24, 2026 at 5:00pm EST, and NC IDEA states the deadline carries no exceptions. Decisions run through October and November; the next chance to apply is the spring cycle.

If you searched for the NC IDEA grant this week, you are three days late for the fall round and about five months early for the next one. Both program pages on ncidea.org were carrying the same heading when we read them on August 27, 2026 — “Applications Now Closed,” sitting directly under “Fall 2026 Grant Cycle.” The deadline language on both pages is unambiguous:

“August 24 – NC IDEA MICRO Grant Application Deadline *All applications must be submitted and received by 5:00 pm EST – No Exceptions*”

ncidea.org, NC IDEA MICRO, Fall 2026 Deadlines tab, read August 27, 2026 (the SEED page carries the identical line)

What is still running is the selection process, and the two programs diverge sharply from here. MICRO decides faster and finishes first; SEED runs a longer funnel with an in-person pitch at the end. These are NC IDEA’s own published dates for the cycle now in progress:

NC IDEA MICRO — the rest of the Fall 2026 calendar

NC IDEA SEED — the rest of the Fall 2026 calendar

For the next window, NC IDEA’s FAQ states the pattern rather than a date: “Grant solicitations for both MICRO and SEED take place twice a year, with the Spring cycle typically opening in late January and the Fall cycle opening in late July.” The last two spring cycles bear that out. Spring 2026 ran its information webinar on January 12 and closed applications on February 23, 2026 at 5:00pm EST. Spring 2025 opened its application on January 27 and closed it on February 24. NC IDEA had not published Spring 2027 dates as of August 27, 2026, so treat “late January to open, late February to close” as the working assumption and confirm it when the cycle page goes up.

One consequence of that rhythm worth internalizing now: the application is open for roughly four weeks, twice a year. You do not get to react to it. Either the work is done in advance or you watch the window go past, which is exactly what happened to whoever is reading this on August 27.

Who NC IDEA is, and where the money comes from

Quick answer

NC IDEA is a private 501(c)(3) foundation in Durham, not a state agency. It was spun out of MCNC in 2005 and became a private foundation in 2015. Its own site reports more than $26 million awarded across all its programs.

The name misleads people, and the mistake costs them time. “NC IDEA” reads like a North Carolina government program, and founders routinely arrive expecting the paperwork, procurement rules and appropriation cycles of a state agency. It is not one. NC IDEA’s about page describes the organization in its own words as “an independent private, 501(c)(3) foundation whose vision is to help North Carolinians achieve their entrepreneurial ambition to start and grow high potential companies.” It operates from 411 W. Chapel Hill Street in Durham. Thom Ruhe is President and CEO; Amy Bastian is Vice President of Grants & Programs and the person whose name appears on the MICRO announcements.

The origin explains the funding. NC IDEA’s history page records that in 2005 it was “created and spun out of the Microelectronic Center of North Carolina (MCNC)” — and that the word IDEA was chosen for a double meaning, as an acronym for Innovative Development for Economic Advancement. It awarded its first seven seed grants in July 2006. In January 2015 it “converts from a 501 c(3) supporting organization to a private Foundation.” That is the structural fact behind the money: this is foundation capital deployed by an independent board, not a line item that a legislature renews or cuts. It is also why the grants are non-dilutive and why there is no procurement or reimbursement machinery to navigate.

Scale, from NC IDEA’s own published figures: the about page headline is “$26+ MILLION IN GRANTS AWARDED” across all Foundation programs. Within that, the May 14, 2026 announcement states that “since its inception in 2006, the NC IDEA SEED grant program has awarded over $11M in non-dilutive grants to 238 innovative companies across the state,” and the April 23, 2026 announcement states that “since the inaugural cycle in 2018, NC IDEA MICRO has awarded over $2.5 million to 255 young companies.” SEED has now run 41 cycles; MICRO has run 16. Both counts are worth holding onto, because they are the honest denominator behind the phrase “NC IDEA grant recipient” — fewer than 500 companies in twenty years.

MICRO also has a stated purpose beyond its size. The Foundation’s own account of the 2018 pilot says it was launched “as the Foundation made a commitment that no less than half of NC IDEA programmatic and funding resources would be in service to under-served communities,” leveraging the SEED playbook to reach more founders. That is context for the MICRO application volume you will see in the odds section: the program was built to be the accessible door, and a great many people have walked through it.

MICRO vs SEED: the difference is not the money

Quick answer

Geography, industry rules and the prior-investment ceiling are identical. What separates them is how far along you are, how fast you claim you will scale, and whether a founder is already full-time. And you may only file one of the two in a given cycle.

Almost everyone who types “nc idea micro grant” is really asking which of the two to apply for. NC IDEA answers that question better than most funders do — it publishes a side-by-side eligibility comparison chart — but it buries the single most consequential rule in a bolded note repeated at the top of both eligibility tabs:

“A company can only submit one grant application per grant cycle. This application can either be for MICRO OR SEED—but not both. However, a company can apply to a different grant in a future cycle.”

ncidea.org, Frequently Asked Questions, read August 27, 2026

So this is a genuine fork, not a hedge. Here is what actually differs, drawn from NC IDEA’s comparison chart and the eligibility tabs on both program pages, read August 27, 2026.

CriterionMICRO — $10,000SEED — $50,000
Founder commitmentAt least one founder living in NC; a competitive applicant has a founder who will be full-time within 6–12 months of applying.At least one full-time founder living in NC, already.
StageStarted talking to potential customers; working to demonstrate proof of concept; identifying assumptions that need validation.Completed meaningful customer discovery with evidence of validated demand; MVP or product in market and iterating on real feedback; traction in the initial target market.
Path to scaleCompetitive for SEED within 2 years; and/or competitive for VC within 4 years; and/or $2M+ annual revenue within 7 years.Competitive for VC within 2 years; and/or $2M+ annual revenue within 5 years.
RevenueOn a path to revenue within 12 months of the grant, or already generating. No upper ceiling stated.Generating revenue or on a path to initial revenue during the grant period. Revenue over $250K in the last 12 months ($500K food and beverage) is “less likely to be considered.”
Food & beverage floorAt least $5,000 annual revenue.At least $75,000 annual revenue.
Prior investmentSame for both: over $250K in equity or over $1M in non-dilutive grants makes you “less likely to be considered.” Founder contributions and friends-and-family equity are excluded from that test.
GeographySame for both: headquartered in and conducting a majority of corporate operations in North Carolina.
IndustrySame for both: innovative companies with proprietary IP or another means of sustained competitive advantage. High-capital, long-runway businesses such as pharmaceutical companies are not eligible.
What you get$10,000 — 75% on signing the grant agreement, 25% two months later — plus an eight-week customer-discovery and product-launch program run over about six months, at 3 hours a week of seminar time.$50,000, “released over the span of 6–12 months in separate milestone-based tranches,” with progress reporting before each tranche.

Read that table once more with the prior-investment rows next to the founder rows and the real distinction appears. MICRO is the only one of the two open to a founder who is not yet full-time. That is genuinely unusual for a startup grant of this calibre, and it is why side-hustle founders are competitive here at all. NC IDEA publishes the consequence in its own recipient data: 15% of MICRO recipients between 2022 and 2025 had prior equity investment, against 65% of SEED recipients. These are two different populations of company, not two sizes of cheque.

The two programs are also explicitly designed as a ladder rather than a choice you make once. NC IDEA’s FAQ confirms that MICRO recipients may apply for SEED in a later cycle and “will receive the full $50K.” And when the Fall 2025 SEED recipients were announced on November 18, 2025, CEO Thom Ruhe noted that “50% of the new SEED recipients are alumni of the MICRO program.” If you are on the boundary, that is the strongest argument on this page for taking the smaller grant first — not because it is easier, but because it is the documented route in.

The two GrantCompass records track each program separately, with its own eligibility flags, effort estimate and window: NC IDEA MICRO Grant and NC IDEA SEED Grant.

What “North Carolina” actually means here

Quick answer

You do not have to be incorporated in North Carolina — NC IDEA only requires registration in some state plus a federal EIN. What it does require is that the company is headquartered in NC, does the majority of its operations there, presents itself publicly as a North Carolina company, and keeps it that way for a year after the grant ends.

This is the criterion that quietly disqualifies the most applicants, and it is stricter in some directions and looser in others than people assume. Take the looser part first, because it is the one that gets guessed wrong most often. Delaware C-corps are the norm among high-growth startups, and founders assume that rules them out. It does not. NC IDEA’s FAQ addresses incorporation directly and never mentions the state:

“To create and submit an application, a startup must have registered with a state and have a Federal EIN. An EIN is a federal tax ID number for businesses. If you haven’t registered your business, consider that it can take 15-20 business days for filings with the NC Secretary of State, though expedited services are offered. You may also register your business with another state.”

ncidea.org, Frequently Asked Questions, read August 27, 2026

Now the stricter part. The geography criterion, identical on both program pages, has four separate limbs, and the last one is a commitment that outlives the grant:

NC IDEA also defines “full-time founder” precisely enough that you can test yourself against it: “one who works 40+ hours a week on their startup and does not spend more than 15 hours a week, either 1) working at another company; 2) working at a different startup run by the founder(s); or 3) on school-related activities (including class time and homework).” The explicit inclusion of coursework matters for the university-spinout founders this program otherwise courts — a full course load counts against you on SEED, which is a second reason the MICRO route exists.

Five months is enough time to find the programs you can actually file this fall. Answer a short eligibility check and GrantCompass returns every US program matched to your business — and watches the deadlines on anything you star, so the next window does not close three days before you find it.

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What happens after you apply — including the part most funders skip

Quick answer

Roughly three months from deadline to decision. Applications are reviewed by NC IDEA staff plus outside ecosystem reviewers under confidentiality agreements, and eligible applicants receive written feedback whether or not they win. Applying early confers no advantage.

The funnel is published in full, which is not the norm. For SEED, NC IDEA states that roughly 20–24 companies advance to a semi-finalist phase, are given 10 days to submit an updated application incorporating reviewer feedback, and take a 15-minute phone interview; approximately 10–12 of those become finalists “to present in person to a group of 35–40 reviewers”; and 5–7 are ultimately awarded. For MICRO, approximately 25–30 companies progress to a finalist phase and are invited to a virtual interview, and 15 are ultimately awarded.

The virtual office hours are the underused resource. NC IDEA runs them for the duration of each open window — July 29 to August 21 in the fall cycle just closed, January 27 to February 20 in Spring 2026 — and its FAQ states that staff will give “feedback on which grant to apply to” even though they will not review a draft application. If you are genuinely torn between MICRO and SEED, that conversation is free, and it happens with the people who run the program.

The odds math — and why NC IDEA’s own page understates it

Quick answer

NC IDEA publishes both the applications received and the awards made in every announcement. Across the last two completed cycles that is 5.0% for MICRO and 3.6% for SEED. The MICRO program page’s own “150-200 applications” estimate is well below what the last two cycles actually drew.

This is one of the rare grant programs where the odds are not a matter of inference. NC IDEA states the application count in every award announcement, alongside the number of grants made. Four cycles are on the record; here are all four, taken from the press releases themselves.

CycleProgramApplicationsAwardsAwardedRate
Fall 2025MICRO (15th cycle)28516$160,0005.6%
Fall 2025SEED (40th cycle)1776$300,0003.4%
Spring 2026MICRO (16th cycle)33815$150,0004.4%
Spring 2026SEED (41st cycle)1857$350,0003.8%
MICRO, two cycles combined
31 of 623 — 5.0%
SEED, two cycles combined
13 of 362 — 3.6%
Application effort, MICRO
~11 hours
Application effort, SEED
~30 hours
Cost to apply
$0
Equity given up
None — non-dilutive

Application and award counts are NC IDEA’s own published figures from its award press releases of October 23 and November 18, 2025 and April 23 and May 14, 2026. The percentages are arithmetic on those two published numbers, not a rate NC IDEA publishes. Effort estimates are from the GrantCompass catalog records, extract of August 27, 2026.

Two things fall out of that table, and both cut against the intuition that sends people to MICRO.

First, the smaller grant is not the easier one. In both of the last two cycles, MICRO’s award rate was within about two percentage points of SEED’s, and in Spring 2026 the gap was 4.4% against 3.8% — effectively the same odds for a cheque one fifth the size. The difference is in the effort, not the probability: MICRO is roughly a third of the writing, so its cost-adjusted return is better. But nobody should file MICRO because they think it is a soft target.

Second, MICRO’s published application estimate is stale. The MICRO program page states that NC IDEA “typically receive[s] 150-200 applications each grant cycle.” The last two cycles drew 285 and 338. The Fall 2025 announcement itself described 285 as “one of the largest application pools to date” — and then the following cycle drew 19% more again. Both of the last two cycles overshot the top of NC IDEA’s own stated range, one of them by 69%. SEED’s stated band of 130–180 is much closer to reality, with actual counts of 177 and 185.

Fall 2026 application counts are not published yet; NC IDEA discloses them with the award announcements, which are due October 23 for MICRO and November 11 for SEED. We will update this page when they are.

The fine print in NC IDEA’s own documents

Quick answer

The grant is free, non-dilutive and carries no repayment. What it does carry: money released against milestones, a rule that no expense before the signed agreement counts, and a program commitment that costs MICRO recipients several hours a week for two months.

Nothing you spent before signing counts

NC IDEA’s FAQ is direct about this: “For companies awarded a MICRO or SEED grant, the funds can only be used to cover approved expenses incurred after the grant agreement between NC IDEA and the company is signed.” Founders who plan to reimburse themselves for the prototype they built during the application period should plan otherwise.

The money arrives in pieces

Neither grant lands as a single wire. MICRO pays 75% on signing the grant agreement and the remaining 25% two months later. SEED is “released over the span of 6-12 months in separate milestone-based tranches,” and NC IDEA states that “prior to the release of each tranche, grant recipients report on their progress.” If your plan depends on $50,000 arriving in October, the shape of the disbursement matters as much as the size.

MICRO has a time cost attached

The $10,000 comes bundled with an eight-week customer-discovery and product-launch program delivered over roughly six months, which NC IDEA says “will require 3 hours per week of seminar participation, plus additional time to talk to potential customers,” includes meeting 15+ mentors, and ends with a final presentation to staff, mentors and the rest of the cohort. For many founders that program is the more valuable half. It is still time you are committing, and it should be priced in before you apply.

Broad, but not unlimited, use of funds

NC IDEA lists examples from past recipients: “customer discovery activities, website/application development, prototype development, marketing services, legal services (including intellectual property related costs), business development expenses (including travel and trade show attendance), consultant fees and staff salaries.” It assesses “the impact of the total proposed use of funds” against the milestones you set, so the budget is part of the case, not an afterthought.

Patents help; they are not required

“Patent protection is not a requirement, but companies that have proprietary intellectual property (not necessarily patent-protected) or other means of sustained competitive advantage are more competitive.” One conditional: “If a company’s business is dependent on use of a patent, the patent must be owned by or licensed to the company” — relevant to university spinouts still negotiating a licence.

Tax treatment is your problem, not theirs

NC IDEA publishes no tax guidance for recipients. The GrantCompass catalog record notes that grant proceeds are generally taxable income for federal and North Carolina purposes and should be verified with a CPA. Since the cheque is non-dilutive, the tax bill is the one real cost of winning, and it lands in the same year the money does.

One limitation on this review: NC IDEA publishes the Fall 2026 MICRO and SEED application templates as downloads and links a full “out of scope” company-type document from both eligibility tabs. We reviewed the criteria as published on the program pages, the comparison chart and the FAQ; the downloadable application and out-of-scope documents were not parsed, so any criterion that appears only in those files is not reflected here.

Apply or skip: the verdict on NC IDEA MICRO and SEED

Quick answer

Worth applying — in late January, once, to the right one. Both programs are legitimate, free, non-dilutive and unusually transparent. The mistake to avoid is treating MICRO as the easy option: it is not, and you only get one shot per cycle.

Apply if you are a North Carolina company with proprietary technology or a defensible business model, under the $250K equity ceiling, and able to describe a specific milestone that a fixed cheque unlocks. Very little else in the US grant landscape gives an early-stage startup $10,000 or $50,000 of non-dilutive capital with a published funnel, published application counts, written feedback for eligible applicants and free office hours with the people who run the program. Not one of those five things is normal. And the two-rung structure is real, not marketing: half the Fall 2025 SEED cohort came up through MICRO.

Skip if the geography criterion is a stretch you would have to argue rather than state, or if your company is capital-intensive with a long commercialization runway — NC IDEA excludes pharmaceutical-shaped businesses explicitly, in both programs. Skip also if you cannot commit to keeping the majority of operations in North Carolina for twelve months after the grant ends. A grant you win and then breach the terms of is worse than one you never applied for.

The one thing to get right is the fork. MICRO is not SEED-lite; it is a different stage with a different founder-commitment test and near-identical odds. If a founder is already full-time and you have real traction, SEED is a five-times-larger cheque at essentially the same win rate, and choosing MICRO out of modesty costs you $40,000. If no founder is full-time yet, SEED is not available to you at all and MICRO is the correct filing — and, on NC IDEA’s own numbers, a documented route to SEED later.

What to look at while both windows are shut

What to do between now and late January

Quick answer

Two things are worth doing today: put a watch on the program so the next window does not pass you by, and use the five months to be a different applicant than you would have been last week.

The honest answer to “what should I do now” is short, because there is no form to fill in. But a four-week window that opens twice a year rewards preparation more than most funding does, and there is a specific version of preparation that this program responds to.

North Carolina has more than two doors

NC IDEA is the best-known non-dilutive money in the state and it is shut until late January. It is not the only money in the state. The GrantCompass catalog carries eight programs with North Carolina in the name — state incentives, the Biotech Center’s loans, the film and JDIG programs and more — alongside the national programs an NC startup can file today. Filter the database, star what fits, and we watch the deadlines for you.

Open the catalog filtered to North Carolina →

What separates the 15 from the other 323 is not on this page

Everything above comes from NC IDEA’s own published documents, which is exactly why it stops where it does. The GrantCompass records for MICRO and SEED each carry all 7 Win Layer fields — the approval picture, what selected companies look like, how reviewers weigh an application, the traps that sink otherwise eligible applicants, the documents you need in hand, when the cash actually lands, and clawback risk. They are locked on the free tier.

Pro turns all seven on for every program in the catalog and watches your deadlines. $49/mo · $249/yr.

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The questions founders actually type about NC IDEA

Is the NC IDEA grant still open?

No. The Fall 2026 window for both NC IDEA MICRO and NC IDEA SEED closed on August 24, 2026 at 5:00pm EST, and both program pages read “Applications Now Closed” as of August 27, 2026. NC IDEA states that the deadline carries no exceptions. The selection process continues without you until October 23 (MICRO recipients) and November 11 (SEED recipients). The next opportunity is the spring cycle: NC IDEA’s FAQ says spring solicitations typically open in late January, and the last two spring windows closed on February 23, 2026 and February 24, 2025. Spring 2027 dates had not been published as of August 27, 2026.

Should I apply for NC IDEA MICRO or SEED?

You may only file one per cycle, so the choice is real. Use founder commitment as the deciding test, not award size: SEED requires at least one founder already working full-time on the company in North Carolina, while MICRO only requires a founder living in NC who plans to go full-time within 6–12 months. After that, use traction: SEED expects validated demand, a product in market and traction in an initial segment; MICRO expects that you have started customer conversations and are identifying what still needs testing. What should not decide it is the perception that MICRO is easier. Across the last two completed cycles MICRO awarded 31 grants from 623 applications and SEED awarded 13 from 362 — 5.0% against 3.6%, on NC IDEA’s own published counts.

Do I have to be incorporated in North Carolina to apply?

No. NC IDEA’s FAQ requires only that a startup “must have registered with a state and have a Federal EIN,” and adds explicitly that “you may also register your business with another state.” A Delaware C-corp is fine. What is not optional is the operational test: the company must be headquartered in North Carolina, conduct a majority of its corporate operations there, identify itself as a North Carolina company in its public-facing materials, and — if selected — agree to keep the majority of operations in the state for at least twelve months after the grant period ends. At least one founder must live in NC, and NC IDEA prefers all of them do.

What are the odds of getting an NC IDEA grant?

NC IDEA publishes both halves of the fraction, which is rare. In Spring 2026 it awarded 15 MICRO grants from 338 applications and 7 SEED grants from 185. In Fall 2025 it awarded 16 MICRO grants from 285 applications and 6 SEED grants from 177. That works out to about 5.0% for MICRO and 3.6% for SEED across the two cycles — arithmetic on NC IDEA’s numbers, not a rate NC IDEA itself publishes. Note that the MICRO program page still says it “typically receive[s] 150-200 applications each grant cycle,” which the last two cycles have overshot substantially. Fall 2026 counts will be disclosed with the award announcements in October and November 2026.

Does NC IDEA take equity, and is the grant repayable?

No to both. NC IDEA describes both MICRO and SEED as non-dilutive grants in its own award announcements, and there is no repayment obligation. What there is instead is a set of conditions: money released against milestones you agree with NC IDEA (75/25 over two months for MICRO, tranches across 6–12 months for SEED), expenses eligible only after the grant agreement is signed, progress reporting before each SEED tranche, and the twelve-month North Carolina operations commitment. For MICRO there is also the eight-week program at about three hours a week. Tax is a separate matter — NC IDEA publishes no guidance, and grant income is generally taxable, so ask a CPA before you budget the full amount.

Can I apply again if I do not get it?

Yes, and NC IDEA is unusually helpful about making the next attempt better. Its FAQ confirms a company “can apply to a different grant in a future cycle,” and MICRO recipients are explicitly encouraged to come back for SEED once they meet its criteria — receiving the full $50,000 if they win. Eligible applicants also receive written feedback on their application whether or not they advance, which is the single most valuable thing a rejected applicant can be given. The exception matters: companies found ineligible, or whose applications lack enough detail to assess eligibility, do not get that feedback.

How this review was made

Methodology. Primary sources, all read first-hand on August 27, 2026 at ncidea.org: the NC IDEA MICRO program page and the NC IDEA SEED program page (closed status, Fall 2026 calendars, eligibility criteria, application process, program details and disbursement terms), the MICRO/SEED Comparison of Grant Eligibility chart, the Frequently Asked Questions page (one-application rule, incorporation and EIN, use of funds, reviewer conflicts, no benefit to early filing, MICRO-to-SEED progression), the About page (independent private 501(c)(3) foundation status, $26M+ awarded, leadership), the History page (2005 spin-out from MCNC, the 2015 conversion to a private foundation, the 2018 MICRO pilot) and the Spring 2026 Grant Cycle page (February 23, 2026 deadline). Application and award counts come from four NC IDEA press releases: October 23, 2025 (Fall 2025 MICRO, 285 applications, 16 awards), November 18, 2025 (Fall 2025 SEED, 177 applications, 6 awards, and the 50%-MICRO-alumni figure), April 23, 2026 (Spring 2026 MICRO, 338 applications, 15 awards) and May 14, 2026 (Spring 2026 SEED, 185 applications, 7 awards). Award rates on this page are arithmetic on those published counts; NC IDEA does not publish an acceptance rate and none is quoted as if it did. Effort estimates and tax notes come from the GrantCompass catalog records for the two programs, extract of August 27, 2026. Limitations: the downloadable Fall 2026 application templates and the linked out-of-scope company-type document were not parsed, and Spring 2027 dates had not been published at the time of writing. GrantCompass is not affiliated with NC IDEA, the North Carolina Department of Commerce, the North Carolina Biotechnology Center or any organization named on this page.