PepsiCo Juntos Crecemos Jefa-Owned Business Grant
PepsiCo Foundation / Hello Alice
$10,000 (20 winners)
$10K for Latina food & bev business owners
The PepsiCo Juntos Crecemos Jefa-Owned Grant awards 20 grants of $10,000 each to Latina women small business owners in the food and beverage industry — including restaurants, bodegas, carnicerías, catering, and food trucks. Part of PepsiCo's $50 million Juntos Crecemos initiative, this annual grant is administered via Hello Alice. Recipients also gain entry into PepsiCo's Jefa-Owned Business Health Accelerator, a 5-week digital consulting program for online visibility, and monthly coaching workshops.
- Funding type
- Grant
- Level
- Private
- Amount range
- $10,000 – $10,000
- Realistic amount
- $10,000 flat for each of the 20 winners. All recipients receive the same award amount.
- Deadline
- Annual — 2024 cycle ran August 20 – September 27, 2024 (recipients announced November 2024). 2025–2026 cycle dates not yet announced. Monitor helloalice.com for updates.
- Status
- between-intakes
- States
- Nationwide
- Payment model
- lump sum
Who qualifies
- Woman-owned business in the food and beverage industry (restaurants, bodegas, carnicerías, catering, or food trucks)
- Owner must be a woman who identifies as Latina or Hispanic
- Legal US resident in one of the fifty states, the District of Columbia, or Puerto Rico
- At least 18 years old (19 in Alabama and Nebraska)
- Willing to participate in virtual coaching and accelerator program sessions
- For-profit business structure
Hard requirements
- Demographic eligibility: women-owned
- Restricted to industry: food and beverage (restaurants, bodegas, carnicerías, catering, food trucks)
What it covers
Eligible expenses
- Restaurant equipment and kitchen upgrades
- Inventory and food supplies
- Marketing and digital presence
- Staff training and payroll
- Working capital and operating expenses
- Business expansion
Ineligible expenses
- Personal expenses unrelated to the business
- Non-food-and-beverage business categories
- Businesses operated by non-Latina women
How to apply
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1
Monitor Hello Alice for application opening
Applications are administered through Hello Alice (helloalice.com). Subscribe to Hello Alice grant alerts and the PepsiCo Juntos Crecemos newsletter to be notified when the cycle opens, typically in late summer.
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2
Create a Hello Alice business profile
Create a free business profile on Hello Alice before the application window opens. Having a complete profile improves your application and speeds the process.
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3
Submit grant application
Complete the application on the Hello Alice platform, describing your food/beverage business, how you would use the $10,000, and your background as a Latina business owner. The application also collects information about your business's community role.
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4
Recipient notification and accelerator enrollment
20 recipients are notified by email and publicly announced in November. Recipients are automatically enrolled in the Jefa-Owned Business Health Accelerator and the PepsiCo Hispanic Digital & Delivery Program.
The Jefa-Owned accelerator and digital coaching program — included for all 20 recipients — is a meaningful addition beyond the $10K cash. Building a Hello Alice profile well before the window opens gives you a head start.
Deadline & timing
The most recent (2024) cycle accepted applications August 20 – September 27, 2024, with recipients announced in November 2024. This appears to be an annual program repeating each summer/fall. Check helloalice.com/grants/pepsico-juntos-crecemos-grant-program for 2025/2026 cycle announcement.
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Last reviewed 2026. GrantCompass is an independent funding-discovery tool and is not affiliated with any government agency. Always confirm details on the official program page.