Sephora Accelerate
Sephora
Grant (amount varies by cohort)
Beauty brand incubator with retail access and grants
Sephora Accelerate is a 10-year-old annual brand incubator program selecting a cohort of early-stage beauty and wellness brand founders for a multi-month curriculum, one-on-one mentorship with Sephora executives and industry leaders, retail-readiness training, and grant funding. Open to North American for-profit companies in early development stages — not yet in broad retail distribution. Accepted brands gain access to operational expertise and the opportunity to launch at Sephora stores. Applications close each March.
- Funding type
- Program
- Level
- Private
- Amount
- Grant funding amount per participant is not publicly disclosed. Sephora confirms grants are provided to cohort participants alongside mentorship, curriculum access, and retail partnership opportunities.
- Realistic amount
- Sephora does not publicly disclose the grant amount. Accelerate is primarily a multi-month incubator (mentorship, retail…
- Deadline
- Annual — 2026 applications closed March 31, 2026. Finalists announced summer 2026. Applications reopen each January/February.
- Status
- between-intakes
- States
- Nationwide
- Payment model
- lump sum
Who qualifies
- Beauty or wellness brand founder, at least 18 years old
- Company must be incorporated in North America (US or Canada)
- Business must be in early development stages — not yet in broad retail distribution
- For-profit business structure (the program targets commercial beauty brands)
- Applicant must be the founder or co-founder of the brand
Hard requirements
- Must be incorporated
What it covers
Eligible expenses
- Product development and formulation
- Packaging and branding
- Marketing and retail preparation
- Business operations
Ineligible expenses
- Businesses in broad retail distribution already
- Non-beauty or non-wellness categories
- Businesses outside North America
How to apply
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1
Submit brand application online
Apply at accelerate.sephora.com each January through March 31. Submit information about your brand, the founder's story, product details, stage of development, and why you are seeking the Sephora Accelerate program.
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2
Semifinalist review
Sephora reviews all applications. Semifinalists are contacted for deeper information — typically a product sample submission, additional business documentation, and an interview with Sephora's merchant and incubator team.
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3
Cohort selection and announcement
Finalists are selected and announced publicly in summer of the application year. The cohort typically comprises 10–20 brands.
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4
6-month incubator curriculum
Selected brands participate in a multi-month curriculum with Sephora executives, industry mentors, and retail experts. Participants receive grant funding and may be considered for Sephora shelf placement.
The shelf placement opportunity is the real prize — grant cash alone is secondary to the potential for Sephora distribution. Apply with a product that is truly distinct and retail-ready in packaging and story.
Deadline & timing
The 2026 application closed March 31, 2026 at 5PM PST. The 2027 cycle will reopen approximately January–February 2027. Finalists for the 2026 cohort will be announced in summer 2026.
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Last reviewed 2026. GrantCompass is an independent funding-discovery tool and is not affiliated with any government agency. Always confirm details on the official program page.